For nearly eight decades, Martham Boats has been at the heart of boating holidays on the Norfolk Broads. Established in 1946 by five passionate locals returning from the Second World War, the yard began with a simple yet powerful vision: to share the peace, beauty, and magic of the Broads with families from across the country. Today, that founding spirit remains very much alive.
In the early years, Martham Boats built and hired traditional wooden cruisers, crafted with skill and pride in their own boatyard. These classic vessels quickly became a familiar sight on the rivers, admired for their character, comfort, and reliability. As boating holidays grew in popularity through the 1950s and 60s, generations of families returned year after year—creating lifelong memories on the water.
The company has seen many changes over the decades, not least the transition from timber to modern GRP cruisers and the evolution of onboard comfort. Yet through every era, Martham Boats has stayed true to its roots: offering honest holidays, dependable boats, and friendly, personal service. It’s this traditional approach that sets them apart in an increasingly automated world.
Like many long-established family businesses, Martham Boats has faced its share of challenges. From economic downturns and changing travel habits to the unprecedented disruption of COVID-19, resilience has been key to survival. But time and again, the business has adapted—modernising systems where needed while preserving the values that matter most: trust, quality, and care for customers.
Today, Martham remains proudly family-run, with the fourth generation now becoming involved. This continuity is more than just a statistic—it’s reflected in the way the yard operates, the condition of the fleet, and the relationships built with customers who return decade after decade. Many guests first holidayed with Martham as children and now bring their own families aboard, continuing a tradition that spans generations.
The appeal of a Martham Boats holiday lies in its simplicity. There’s something truly special about casting off from the quiet village of Martham, winding through peaceful rivers, spotting kingfishers at dawn, and mooring up beside a waterside pub at sunset. It’s a slower pace of life—one that offers space to breathe, reconnect, and unwind.
In an age of overseas travel and fast-paced tourism, Martham Boats stands as a reminder that some of the best holidays are still found right here at home. With a rich heritage, loyal customer base, and a deep love for the Norfolk Broads, Martham continues to offer more than just boat hire—it offers timeless experiences that stay with you for a lifetime.